1
How quickly does your team respond to a new inbound lead?
Think about ALL channels: web forms, social media, WhatsApp, phone.
30 minutes to a few hours
2
What happens to leads that come in after hours or on weekends?
About 40% of real estate inquiries arrive outside business hours.
Someone responds within minutes, always
We have an auto-reply, then follow up next morning
They wait until the next business day
Nothing happens until someone sees it
3
How do you qualify a lead before an agent talks to them?
Unqualified conversations waste your agents' most valuable resource: time.
Structured questions (budget, timeline, area) before routing
Basic CRM filtering or lead scoring
Agent handles qualification themselves on first call
No qualification step, every lead goes to an agent
4
How many of your inbound leads actually get a response within the first hour?
Leads contacted within 5 minutes are 21x more likely to be qualified (Harvard Business Review).
5
Are all your lead channels managed from one place?
Scattered channels = leads falling through the cracks.
Yes, fully unified in one system
Mostly unified, a few outliers
Scattered across 3+ platforms
Chaotic, we lose track regularly